Choose one thing and be so good at it that whenever anyone ever thinks about that it, they think of you.
That’s our core philosophy. It relates to insulation. It is our absolute responsibility to ensure that we know everything possible about insulating your home. How Insulation works, what materials are best, how your home works, Massachusetts building codes, attic insulation, crawlspace ventilation after insulation, pipe freezes, ice dams, the correct pressure to blow in insulation to negate settling of the insulation etc. etc. The list goes on and it never stops. That is our core philosophy. It’s about being a remarkable specialist at what we do and then being remembered for it forever.
Kind of like, Heinz with Ketchup. Basketball and Michael Jordan. Top Echelon hotels and the Four Seasons or The Ritz. Dance and Michael Jackson or Warhol with Pop Art. Our Goal is when you think of the most reliable insulation projects designed specifically for your home, you always call on Mass Energy Lab Insulation.
Some say it’s better to be a jack of all trades, a swiss army knife. If all you know how to use is a hammer, everything looks like a nail. Specialization is susceptible to commoditization. In the age of the internet and with morse’s law, things are evolving so rapidly that obsolescence is now a hazard of any narrow minded individual or organization. Even HBR’s research from the June 2016 issue (pp.32-33) states that generalists have a significant pay reward over specialists. Significant.
That’s why we must explain ourselves. You see, our belief in the power of focus and that we are living in the age of the hyperspecialist does drive us because it’s about being a specialist that understands the boundaries that the specialization expands into. It is not just enough to know everything there is to know about insulation, it’s also important to be such a specialist that you truly understand everything else that the insulation affects and that affects the insulation.
For example, we must understand that if the roofing company installed ice and water all the way from the soffits to the ridge, then you have a vapor barrier on the exterior and we must choose the insulation as such. If your bathroom ceiling has a bath fan but it’s being vented into the attic, we must know the next step. That’s a true specialist. If your goal is to be the best quarterback in the world, you can only achieve that if you have a focused relentless drive towards achieving it, understand all the plays, have a great coach and team along with many other factors.
We thus are focused on working hard everyday to be your insulation hyperspecialist. The kind that you can call on knowing that we will enable you to research the best insulation products and solutions for your home and then install it seamlessly for you.
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”
― Steve Jobs